What is Executive Coaching?

Executive coaching is a workplace-based, human development process that involves structured, focused interaction and the use of appropriate strategies, tools and techniques to promote desirable and sustainable change for the benefit of the coachee and other stakeholders.

Coaching is a professional relationship between a certified coach and a business leader or manager, designed to produce positive changes in business behaviour in a limited time frame. It can be thought-provoking, creative, and challenging process that will help you to maximise your personal and professional potential. While coaching is a private matter and the objectives vary with each individual, goals are a critical piece of the coaching experience, and are often established before, or during the first coaching session.

Both professional and personal benefits are reported by people who have been coached, particularly when they have been stuck and now can envision and implement their goals with new understanding.

Common benefits people experience from coaching include:

Clarity, improved work performance, increased resourcefulness, more confidence, enhanced ability to relate and influence others, stronger motivation, happiness, increased personal effectiveness, increased knowledge of self and self-awareness, balanced work and life priorities, improved self-regulation, and higher levels of empathy.


Our coaching offering is founded on an evidence-based framework called GROWTH-E, which guides and informs the structure of the conversation.


In partnership with their coach, coachees utilise a number of variations of the GROWTH-E Model.

This approach allows for the achievement of breakthrough goals and problem-solving in business and career while developing new attitudes, skills, and resolving situational roadblocks that emerge along the way.

A good way of thinking about the GROWTH-E Model is to think about how you would plan a journey.

First, you decide where you are going (the GOAL), and establish where you currently are (your current REALITY).

You then explore various routes (the OPTIONS) to your destination and establish your level of commitment (your WILL) to making the journey.

To reduce the risk of being derailed from your goal, you will develop an implementation strategy (TACTICS and HABITS).

Finally, you will regularly check in with yourself to ensure you are still on the right path (EVALUATION)

Tell me what you want

I don’t know you, but I would like to. Tell me how I can help.